If you are interested in trying on a particular style featured on our website, please call us first, as every dress featured on our website may not be in stock in our salon.


Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. ​Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.

A Few of Our Favorites

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Crystal beadwork and delicate appliques cover this strapless fit and flare gown.
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The sheen of this ballgown's Mikado fabric is topped with contrasting elegantly beaded lace appliques.
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Sheer illusion netting is topped with beaded appliques for a truly stunning train.