If you are interested in trying on a particular style featured on our website, please call us first, as every dress featured on our website may not be in stock in our salon.


Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous.

A Few of Our Favorites

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Gorgeous beading and exposed bodice boning are the highlights of this strapless, fit and flare gown.

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This ballgown features gorgeous appliques and a double spaghetti strap.
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Symmetrical appliques line this slim-fitting sheath gown, featuring delicate off-shoulder cap sleeves.